Chelsea set season ticket prices amid dismal form and cost of living crisis
Chelsea have confirmed they will freeze general admission season-ticket prices, in recognition of their disappointing season and the cost of living crisis.
The announcement comes after the Chelsea Supporters’ Trust wrote an open letter to co-owners Todd Boehly and Behdad Eghbali to warn of “irreversible toxicity” between fans and the club should prices rise.
As they prepare to appoint Mauricio Pochettino as their next head coach, Chelsea have moved to freeze the price of general admission season tickets for a 12th successive year.
The cost for Chelsea’s cheapest adult general admission season ticket will remain at £750.
In a statement, Chelsea said: “This season has not produced the results that any of us want. We know what we are working towards, but equally we know that will require hard work, determination and commitment. We all want to see Chelsea back where we belong and to share many more winning moments together at Stamford Bridge.
“Adult general admission (GA) season tickets have been frozen since 2011-12, meaning since 2005, season ticket prices have fallen in real terms by 32 per cent. Like many industries, our costs have also risen significantly. Operating Stamford Bridge and delivering matchdays have been particularly subjected to inflationary pressures – up 31 per cent since 2018.
“Equally, we are acutely aware of the rise in cost of living and the impact that has on our supporters. Looking at all of these factors, the Board has decided to freeze GA season tickets for the 2023-24 season.”
Dom Rosso, Chelsea Supporters’ Trust, vice-chair, said: “The Trust would like to place on record its thanks to Mr Boehly and his board for putting supporters first.
“We have campaigned vehemently that prices should be frozen to reflect the impact of the cost of living crisis, and the Trust is delighted that the club has responded positively to our representations on Season Ticket prices.”