FSG makes major appointment as Liverpool confirms new behind the scenes move

Liverpool has announced Kate Pratt-Theobald as its new commercial director. She takes over from Ben Latty, who was promoted to the role of chief commercial officer at the conclusion of the previous season.

Joining in 2019 to aid in setting up the club's New York offices, Pratt-Theobald will now spearhead Liverpool's global partnerships team to maintain the swift advancement in that department in recent years.

The Reds have recently inked deals with Japan Air, Husqvarna, Lucozade and Strauss, supplementing agreements with heavyweight companies such as Peloton, UPS, Orion Innovation and Google Pixel. The club has stated that the new appointment "will will focus on expanding alliances with industry leaders" even further.

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In her most recent role as vice president and head of global partnership sales at the club, Pratt-Theobald oversaw a surge in commercial income to $353m (£272m), marking a record return.

During her tenure in the U.S. with Liverpool, the newly appointed commercial director nurtured relationships with big hitters like Expedia Group and Coca-Cola, in addition to the aforementioned partnerships with Google, UPS and Peloton, which was launched last year with an ad campaign featuring then-manager Jurgen Klopp.

"I'm honored to step into this new role at LFC, working alongside our global partnerships sales, partnerships central, and delivery teams to further our vision of creating meaningful, values-driven partnerships around the world," Pratt-Theobald said.

"I'm excited to build on the incredible momentum our team has achieved and continue aligning with partners who not only share our dedication to excellence but are committed to making a positive impact. It's a privilege to work with brands that support LFC's passion, global reach and values as much as we do."

Latty added: "Since joining the club, Kate has been instrumental in building a powerful commercial framework that extends LFC's values across the Americas and has helped us achieve tremendous growth in the region.

"Over the past two years, she has continued to play a valuable role in driving our global partnership vision and leading an approach that brings value-driven partnerships to the forefront of LFC's global strategy.

"Her dedication to fostering relationships internally and externally with market-leading partners are a testament to her leadership. We're thrilled to see her take on this expanded role."