Liverpool expands key partnership with new international centre to be opened

Liverpool has expanded on the deal with one of its prominent commercial partners with the opening of a new international fulfilment centre in mainland Europe.

In September last year, the Reds inked a multi-year deal with American firm UPS to become the club’s first official global logistics provider, a deal that was aimed at aiding the club’s ability to get product into the hands of fans quicker and easier.

On the back of the deal, the Reds have partnered with UPS to deliver a new ‘state-of-the-art’ warehouse, based in Roermond in the Netherlands, with the facility, which is run 100% on renewable energy, aimed at ‘helping ensure retail orders are delivered quicker, cheaper and more efficiently for fans’.

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The club currently ships to 180 different countries, with 16 standalone club stores across the world providing the global fan base with official club merchandise. UPS's global integrated network will strengthen Liverpool’s global retail and e-commerce business.

The Reds distribution centre in Merseyside will remain open and at full capacity, as it continues to process orders and deliver club merchandise to UK fans. The centre will be upgraded with new technology systems and additional training for staff.

Mike Cox, senior vice president of merchandising at Liverpool, said: “We’re thrilled to be opening our first ever international fulfilment centre to support our retail business. We have ambitious plans for international growth and the opening of this new state-of-the-art complex in the Netherlands is central to our strategy and those plans. This new site will help us serve our growing international markets and will complement our existing site right here on Merseyside.

“We are also delighted to work with our official partner UPS on this exciting development and use their expertise in logistics, technology, and cost-effectiveness to deliver an improved and lower-cost shopping experience to our supporters.”

The new space will facilitate the full LFC Official Merchandise collection including the new 2024/25 home kit which is out now and shirt printing with club, Premier League and Women’s Super League fonts plus additional patches which include one for the LFC Foundation and UEFA Champions League.

Susanne Klingler-Werner, President of UPS Supply Chain Solutions Europe said, “Our partnership with Liverpool Football Club represents the winning blend of innovation and passion. By leveraging our cutting-edge automated warehousing and transportation capabilities powered by sustainability-focused solutions, we're not just streamlining logistics, but also driving the spirit of teamwork and dedication both on and off the field.”