Luke Littler gets new look with sponsorship deal announced ahead of World Darts Championship

Luke Littler has signed a new sponsorship deal with Xbox on the eve of the 2025 PDC World Darts Championship. The teenage darts sensation looks forward to combining two of his 'biggest passions', as it is set to land his supporters with rewards throughout the upcoming tournament.

Since stepping up to the oche at Alexandra Palace for the first time last December, Littler has been launched into stardom through his burgeoning darts career. Since finishing runner-up to Luke Humphries, the 17-year-old has become just the fourth player in history to win 10 trophies in one season, including his Premier League title and Grand Slam of Darts triumph.

His estimated earnings during his first year competing at a professional level have now surpassed £1m, and to top it off, he is currently up for the BBC's Young Sports Personality of the Year award.

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He is set to return to London next week along with darts' top stars, aiming to go one better than last year and win the WDC. He will enter the second round for his opening match on December 21 against either Ryan Meikle or Fallon Sherrock.

But before the tournament officially gets underway, he has announced his brand new sponsorship agreement with Xbox.

In their announcement video, 'The Nuke' is depicted as a meteor hurtling towards Earth with 'The Voice' Russ Bray counting down. When he lands, Littler shows off his classic purple playing shirt emblematised with the company's logo.

"I'm looking forward to partnering with Xbox and bringing two of my biggest passions together – darts and gaming," he said.

From the partnership Littler will no doubt take home a tidy financial reward, but interestingly darts fans are also set to win with this one. As part of the gaming giant's 'Score More with Xbox' competition, every time he hits a 180, nine-dart finish or with every victory that Littler records at the Ally Pally over the coming weeks, various video game prizes will be dished out across the UK.

"I hope I can provide fans with as many rewards as possible through my performances at the PDC World Darts Championship and help them score more with Xbox," he added.