Scottish whisky launches kilt with Ferrari to celebrate brand deal

A SCOTCH whisky has launched a new tartan with a kilt giveaway in celebration of a global multi-year partnership with Scuderia Ferrari HP Formula 1 team.

Chivas Regal has unveiled the "Tifosi Tartan" in honour of Ferrari's loyal fandom with limited-edition unisex kilts hand-crafted by expert kiltmakers Kinloch Anderson.

The new pattern has been created using Chivas Regal’s own tartan, with a nod to the Ferrari Rosso Corsa red.

The collaboration sees Chivas Regal and Scuderia Ferrari HP - the world's most successful Formula 1 team - come together ahead of the 2025 season.

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Through behind-the-scenes access, the whisky brand hopes to showcase a new take on the world of motor sports, alongside exclusive content and live experiences.

Launched in 1909, Chivas has been integral to the growth of the Scotch whisky category worldwide - selling more than 4.6 million 9L cases every year.

The partnership will also be used as a powerful platform for Chivas Regal to raise awareness about the dangers of drink-driving, to drive positive impact amongst a global audience of passionate racing enthusiasts.

Ahead of this year’s race finale, a special event attended by Scuderia Ferrari driver Charles Leclerc was held in Abu Dhabi to give back to some of those fans who have supported the team throughout the season.

Liv Blankson, Tifosi of Scuderia Ferrari HP commented: "Representing countless fans who, like me, hold Scuderia Ferrari HP close to their hearts, I’m so excited to not only celebrate the partnership between the team and Chivas Regal, but also style and showcase the 'Tifosi Tartan' with pride this weekend, as the race season concludes in Abu Dhabi.

"It truly embodies what both brands stand for – a shared spirit of passion, excellence, and camaraderie.”