What Swansea City's takeover really means for the January transfer window

Swansea City's new era is finally here.

An investment group consisting of current chairman Andy Coleman, American businessman Brett Cravatt and his associate Jason Cohen, has completed a deal to buy out previous majority owners Jason Levien and Steve Kaplan. You can read the full story on that here.

The move will see the new investment group acquire around 80 per cent of the club, in what is the most significant shift in the club's ownership for nearly 10 years.

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READ MORE: The Andy Coleman Q&A: Things are going to be different at Swansea City now

Coleman himself appears genuinely excited by the possibilities of this move. Similarly, boss Luke Williams feels there's reason to be positive about the future.

The club has confirmed that the move is expected to be worth an added £20m of investment, which will inevitably prick up the ears of supporters, particularly with the January window just round the corner.

However, anyone hoping that this will lead to something of a spending spree when the window re-opens might well be left disappointed.

Williams has already moved to temper expectations ahead of the window re-opening. Commenting on what may now be ahead of them, he said: "I feel like there is a temptation for us to all be very excited about signing Neymar, Messi and Ronaldo, but I think the reality is there is going to be a substantial amount of investment needed to get us on to zero.

"To begin the process of trying to make us more competitive is going to take a huge amount of finance and there is going to have to be a period of time where we maybe don’t see immediate impact, but there will be huge work going on in that period.

"It's going to take highly motivated people putting a lot of money into the football club to not get any fireworks and razzmatazz immediately, but to get us on an even footing so that we can begin to look at a really exciting new era.

"And that is what's going to follow, I have got no doubt

"I think it has an impact on us being highly motivated and being in line. Does it mean we have the spending power of a former Premier League club with parachute payments? No, because with the best will in the world, we cannot do that because of the way the rules of the league structured.

"Not to bore everyone, but we are hitting the ceiling of what we are allowed to spend so we need to address that. Then we need to be able to go again and be as competitive as we can be, but we need to do that in a very sensible way so that we don’t make mistakes.

"It will be a new era for the club and it will be a bright era, I have no doubt."

Despite those comments, the possibility of Swansea spending some cash this winter hasn't been entirely ruled out by club insiders. Indeed, should the right player come along, there's every chance Coleman and co may try to make a deal work.

Noel Milleskog is one such player that the club have been keeping tabs on, but having failed to strike a deal in the summer it remains to be seen whether he's an option they will look to seriously re-visit in the winter.

However, it's clear the club are unlikely to be throwing any sort of substantial sums around when the window re-opens.

As things stand, loans are likely to be a central part of the upcoming window, even with this fresh investment.

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However, once the dust has settled on this changing of the guard, there's a real feeling the Swans could become more competitive in the market.

"I'm sure it will," Williams said when asked if this deal might give Swansea more financial muscle. "I think in the short term, we may not see that, because I think there's going to be a lot of work to do and a lot of money to be spent getting us ready for that stage.

"I think we've already begun a process where we're signing young players that have got a really bright future. It's our job to try and help them develop into the players that we want them to be. I think that will continue, but we'll be in a much better place to be able to do that effectively with the takeover going through."