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Liverpool attempt to trademark famous 'Allez, Allez, Allez' chant
Liverpool FC made an audacious attempt to trademark the popular terrace chant ‘Allez, Allez, Allez’, it has been revealed.
The Reds’ owners FSG made an application to the intellectual property office to trademark the words last November, according to iNews, only to later withdraw it.
‘Allez, Allez, Allez’ has become synonymous with the Anfield faithful having adopted it last year during their run to the 2018 Champions League final.
However, Liverpool were not the first side to adopt the chant, with the song reportedly sung by fans of FC Porto as far back as 2016 and the likes of Genoa, Juventus and Napoli all coming up with their own versions.
Fans of Aston Villa, Rangers, Atletico Madrid and even Cardiff City are also said to have appropriated the popular terrace chant.
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The chant is derived from the 1985 song "L'estate sta finendo" ("The Summer Is Ending") by Italian artists Righeira.
News of the application comes a week after the club announced they would be attempting to trademark the name ‘Liverpool’ in a bid to protect fans from ‘inauthentic products’.
A club spokesman said: “We are applying to register ‘Liverpool’ as a trademark, but only in the context of football products and services.
“We are not, and wouldn’t ever, seek to register ‘Liverpool’ across the board.”
However, the news drew criticism from supporters including the popular Spirit of Shankly group.
“SOS strongly oppose the blatant monetisation of our football heritage. The name is not FSG’s to own, it is the name of our city, it is owned by its people. This must be stopped.”
The club also reportedly tried to trademark the words ‘6 times’ following their sixth Champions League triumph this year.
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